非文學類
更新日期:
2018-06-13
Trust: Creating the Foundation for Entrepreneurship in Developing Countries
Tarun Khanna
Berrett-Koehler Publishers
July 2018
200pp
書籍編號:
03-10514
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● 內文簡介

Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build trust within the existing structures--and this book shows how it's done.

Western countries have created layers of laws, regulations and other kinds of structural protections to enable entrepreneurs to build businesses. These don't necessarily exist, or aren't consistently enforced, in developing countries. But there is a solution and that solution is trust. This book, by an eminent business scholar and developing world entrepreneur, shows how to build trust in three crucial ways:

1. Change Your Mindset: Let go of your expectations and realize that you have to understand and trust the rules of the society you're operating in, not fight against or go around them.

2. Work with the Pre-existing Social Fabric: You can't change customs and practices that have been in place for hundreds, even thousands of years. Work with what already exists and build on top of it (while communicating and acting transparently every step of the way).

3. Partner with and work with existing governmental structures: You can only scale your venture with their help--find change agents within the government and ally with them.

 

● 作者簡介

Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. In 2007, he was named Young Global Leader (under 40) by the World Economic Forum, and in 2009, he was elected as a Fellow of the Academy of International Business. In 2015, he was named Chairman of the Indian government's commission on Entrepreneurship and Innovation. In 2016, the Academy of Management conferred on him its Eminent Scholar Lifetime achievement award for scholarship in International Management. He serves on numerous for-profit and not-for-profit boards in the US and India. Recently, he co-founded Axilor, a vibrant incubator in Bangalore.

 

● 媒體報導